InnovaBuzz Newsletter

8 November 2017 2017

Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

Ilene Ruhoy, Center for Healing Neurology

Ilene Ruhoy, Center for Healing Neurology

In this episode, my guest is Ilene Ruhoy, Center for Healing Neurology. Ilene is a medical doctor specializing in neurology and also holds a Ph.D. in environmental toxicology. At the Center for Healing Neurology, Ilene’s mission is to treat the person, not the disease. Her approach is to combine traditional and complementary therapies to treat the whole person: body, mind, and spirit.

Listen to the podcast to find out how Ilene combines these skills to serve her patients.


Read More and Listen to the Podcast...

Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by  Stefanie Flaxman

This topic is similar to when I wrote about the difference between clickbait and damn good headlines.

I had to first feel confident that my writing services could help businesses achieve their goals, and then realize my marketing wasn’t tricking anyone into hiring me. I also wasn’t scamming anyone by not delivering what I promised..

But only when clear indications of your authority are displayed clearly and intuitively on your website. Because if they’re lacking, a visitor may click away and be gone — never giving you the chance they didn’t know you deserved.

Consumers have a lot of choices, and they can perform extensive research to make smart buying decisions.

Read this article and learn the five real-world examples of marketing and advertising that help educate prospects about their options in the marketplace.

Read More here...

10 Tips for Creating the Perfect Social Media Content for Your Brand

10 Tips for Creating the Perfect Social Media Content for Your Brand

by  Rose Leadem

As an entrepreneur or small-business owner, social media should be a top priority. From promoting your products to building a community to developing your brand's voice -- the benefits of having a solid grasp on your business's social media presence is essential to the success and appeal of your company.

To help you achieve all of these things, we've brought in some help from photography app VSCO's Kendal Kulley, an assistant editor and photo curator, and Michael Lyon, a content manager and photo curator, who are also both photographers.

To start creating content and building your brand on social, here's a slideshow of the 10 tips from VSCO's Kulley and Lyon.

Read More here...

Looking for a Cool Tool to Make Your Company Profitable? Have You Considered Facebook Live?

Looking for a Cool Tool to Make Your Company Profitable? Have You Considered Facebook Live?

by  Marcus Sheridan

Ready for your close-up? Facebook Live can be a promotional game-changer, one capable of altering the fortunes of yours or any other business willing to hit the "Go Live" button.

However, Facebook Live -- which lives on a platform users visit an average of 14 times daily -- isn't as quick a fix as those numbers may make it sound. To keep users locked in and build the kind of constant viewership that can be monetized, you need to organically build Facebook Live into your social and overall marketing outlook.

To encourage your own fantastic feedback and strong consumer-presenter relationships, read these four must-dos that the author has outlined.

Read More here...

Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.


2017 Content Excellence Challenge: The November Prompts

2017 Content Excellence Challenge: The November Prompts

by  Sonia Simone

It’s time again for our pair of Content Excellence prompts! All year, our community has been working with these each month to create better work, and to create more of it.

This month’s prompts could potentially be swapped, because they’re both ways to do better work and more work. They go together like (dare I say it?) pumpkin and spice.

Are you thinking of trying this out? Read the article and find out how to start this November's Creativity Prompt challenge: making some list and making connections.

Read More here...

The Importance of Recognizing Your Employees

The Importance of Recognizing Your Employees

by  Ceren Cubukcu

Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedback and show recognition.

Managers shouldn’t wait for that one day of the year to recognize their employees. Instead, they should recognize them every day. This is only possible, if employee recognition becomes part of a company’s culture.

Learn from what the author says about why every company needs to make employee recognition as an essential part of its culture.

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In this episode, my guest is Miriam Plieninger the Director of Didactics at Babbel. Babbel is a language learning app that offers 14 languages via in-app learning on mobile devices and computers.

In the interview, we talked about language learning using new technology and the rapid growth that Babbel has and is experiencing and the challenges that brings. Listen to the podcast to find out the details.

Miriam Plieninger: Babbel

Miriam Plieninger: Babbel

In this episode number 48, Lisa Wells talks to us about systems, processes, leverage through online training and her virtual assistant training business. Listen to the podcast to find out more.

Read More here...


That's all for this week!  


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