4 October 2017

InnovaBuzz Newsletter

4 October 2017


Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

 
Jack Born, Deadline Funnels

Jack Born, Deadline Funnels

In this episode, my guest is Jack Born, the founder of Deadline Funnel and the creator of AW Pro tools. He makes software that helps entrepreneurs maximize their sales through marketing automation. His passion is to make tools that make marketing easy.

Jack talked to me today about developing products for a specific need and focusing on providing an exceptional customer experience right from the beginning.

Listen to the podcast to learn about the secrets of Jack’s success.

 

Read More and Listen to the Podcast...

 
 
Creating Systems & Processes with Jürgen Strauss of Innovabiz WPCP: 165

Creating Systems & Processes with Jürgen Strauss of Innovabiz WPCP: 165

by  Kim Doyal

In this episode of WP Chick podcast, Kim interviews Jürgen Strauss about processes and systems, how to grow a team (through outsourcing), and how to scale a business with WordPress.

Listen to the podcast to find out how Jürgen handles being on the other side of the microphone.


Read More here...


 
 
The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness

The Magical Sixth ‘Ingredient’ that Can Take Your Content to Greatness

by Sonia Simone

In last week's articles, we featured the 5 Research-Based Ingredients for Higher-Quality Content by Ronell Smith.

In this article, Sonia advises that there’s one more ingredient you can add to take your solidly useful content and allow it to compete against the best that’s out there.

According to her, when you take strategy and combine it with a strong writing voice, you create a powerful winning difference for your content.

Check out the sixth magical ingredient and some of the things to keep in mind in creating a powerful content.


Read More here...


 
 
7 Golden Rules for Hosting Webinars that Engage and Convert

7 Golden Rules for Hosting Webinars that Engage and Convert

by Jerod Morris

You’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.”

In this article, the author shares that because webinars are just another form of content, so the same techniques for mounting an offensive against Content Shock will help you overcome Webinar Shock as well:

You need to create the highest quality, most audience-focused webinar possible.

Read the seven golden rules of hosting webinars Morris has learned over the years that will help you "create the highest quality, most audience-focused webinar possible."


Read More here...


 
Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

 

Global NEST

Global NEST - Remote TEAM Excellence

Do you work with or in a remote team? Join our Global NEST (Nurture Excellence in Specialist Teams) Facebook Group, for those who manage teams in remote locations, with different cultures and those who work in remote locations from other team members. Come and share your experience of working with or in remote teams.

Jürgen led large global multi-national teams across Asia, Europe, India, North America and Australia for many years and wants to share everything he knows to help others as well as learn from members of this community.

Let's all help each other build our very own Global NESTs.


Join Us on Facebook...



 
What Steps Can You Take to Make Your Brand More 'Gen Z' Friendly? Actually, There Are 8.

What Steps Can You Take to Make Your Brand More 'Gen Z' Friendly? Actually, There Are 8.

by AJ Agrawal

"Gen Zers" are the first generation to grow up with the internet, smartphones and streaming television. Members of Generation Z were born between 1995 and 2012.

In this article, the author claims that though younger than millennials, Gen Zers are already shaping business outcomes of brands worldwide.

Specifically, some brands are embracing innovative new strategies, in an effort to win over this age cohort: Facebook, for instance, developed Instagram Stories, to lure the youngest social media users away from Snapchat. And automobile companies, seeing that Gen Zers are less interested in driving than previous age groups, are investing in driverless vehicles.

The author shared eight things you can do right now in order to make your own brand friendly to members of Generation Z. If you are curious on how to attract "Gen Zers" read the article.


Read More here...


 
 
Outsourcing is a good thing

Outsourcing is a good thing

by John Lawson

Outsourcing can enhance your business. It allows you to free up your time as others are taking on some of your tasks. But it can also get rather expensive, especially if the tasks they are performing are not responsible for generating income. Which tasks should you consider outsourcing?

The author shares that in regards to outsourcing, you should experiment with different scenarios and see which ones make you the happiest. He outlines the reasons why we need to consider working with outsourcers.

Read the article and learn the author's perspective about the benefits of working with outsourcers.


Read More here...


 
 

FROM THE ARCHIVES


There is so much fantastic information that guests in my podcast have contributed over the time we've been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

 
Michael Mapes: Graveyard Innovation

Michael Mapes: Graveyard Innovation

In this episode, my guest is Michael Mapes of Graveyard Innovation, a results-based innovation firm that helps business, design and execute winning strategies because, as Micheal puts it: “ we like to win.” ”

We talk about innovation as providing relevant value to your audience, about the importance of always asking questions and really listening and hearing what our clients are saying. Listen to the podcast to find out the details.

 

Read More and Listen to the Podcast...

 

That's all for this week!  

Remember to KEEP INNOVATING, and BE AWESOME!