27 September 2017

InnovaBuzz Newsletter

27 September 2017

 

Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

 
Model the Masters – Troy Dean, WP Elevation

Model the Masters – Troy Dean, WP Elevation

In this first episode of Model the Masters, our featured Master is Troy Dean, co-founder of WP Elevation and RockStar Empires. Troy has been a role model for me for many years and was the person who encouraged me to begin the InnovaBuzz podcast. As a member of both the WP Elevation and RockStar Empires communities, I’ve had the privilege of observing Troy’s work up close. So I thought it fitting to begin this Model the Masters special episode of the InnovaBuzz Podcast by asking, “What would Troy Dean do?”

Listen to the podcast to learn from our Master Model, Troy Dean

 

Read More and Listen to the Podcast...

 
 
Combine These 5 Research-Based Ingredients for Higher-Quality Content

Combine These 5 Research-Based Ingredients for Higher-Quality Content

by  Ronell Smith

Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your brand.

The quality of your content also correlates strongly with how favorably the content — and therefore your brand — is viewed by and served up in search engines.

If creating quality content is worth the effort, read the five heavily researched tips that will help you creating winning content in no time.


Read More here...


 
 
19 Ideas for a Facebook Live Video to Boost Brand Awareness

19 Ideas for a Facebook Live Video to Boost Brand Awareness

by Neil Patel

If you’re looking to grow your brand, you need to start using Facebook Live.

It’s one of the biggest new trends on social media, and it’s going to define the success of your brand awareness in 2018 and beyond.

According to Social Media Today, people spend more time watching Facebook Live videos than videos that aren’t live. Three times more. That’s crazy!

In this article, the author explains the best techniques for making a live video that boosts your brand and makes something others will want to talk about.

Read the article and learn the techniques on how to do it.


Read More here...


 
 
5 Commanding Content Marketing Strategies for B2B Lead Generation and Retention

5 Commanding Content Marketing Strategies for B2B Lead Generation and Retention

by Adam Fout

If you’re regularly measuring customer retention, you understand that the most valuable content is the content that keeps your customers around — not the content that brings new customers in the door.

The strategies shared by the author in this article assumes that "you don't just want to generate leads- you watch to build long-term relationships."

If this is what you are also aiming for, let’s look at some real-life content marketing strategies that B2B businesses can use to both generate leads AND retain customers.


Read More here...


 
Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

 

 
5 Ways to Immediately Make Your Business More Personable

5 Ways to Immediately Make Your Business More Personable

by Nathan Resnick

It isn't easy to build brand loyalty. After all, you're asking your customers to give their buying preference to an entity with which they have no inherent connection. However, brands that make an emotional connection with their customers are about twice as likely to retain them.

With that said, startups across the nation are successfully connecting with customers by being personable. Rather than remain an unidentifiable corporation, they show their faces and reach out to their customers. By being personable and offering high-quality products, these companies are able to carve out a niche for themselves even without having a household name.

Read but these five tips and learn how you can make your brand more accessible to consumers.


Read More here...


 
 
Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

Why Cultivating Relationships -- Not Sales -- Will Increase Your Profits

by Dan S. Kennedy

Business owners think about marketing as outward, not inward, as external, not internal. They are focused marketing to the public, and new prospects, and never think much about marketing to their existent customers.

This edited excerpt from Dan S. Kennedy and Shaun Buck discusses the importance of focusing on relationship-building instead of prospecting to grow your business.

Read and learn why cultivating relationship increases your profits and what you can do to encourage more referrals from customers.


Read More here...


 
 

FROM THE ARCHIVES

 

There is so much fantastic information that guests in my podcast have contributed over the time we've been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

 
Authority Content with David Jenyns

Authority Content with David Jenyns

In this episode number 41 of the InnovaBuzz podcast, my guest is David Jenyns of Melbourne SEO Services and Melbourne Video Productions who talks to me about his new book Authority Content.

David has been on the podcast on a couple of occasions, telling us about his business (Episode 27) and about systems and processes (Episode 36). Today’s podcast is all about content marketing with a system – Authority Content. It’s the subject of David’s book and you can get a free Kindle copy of that book from August 11, so stay tuned later on in the interview to find out how.

   

That's all for this week!  

Remember to KEEP INNOVATING, and BE AWESOME!