18 October 2017

InnovaBuzz Newsletter

18 October 2017


Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

 
Mike Morrison, The Membership Guys

Mike Morrison, The Membership Guys

In this episode, my guest is Mike Morrison, of the Membership Guys, the Membersite Academy and host of the Membership Guys Podcast. Mike talks to us about the secrets of running successful membership sites, about engaging an audience and building a community.

We also talk about the importance of content marketing in building up your audience and ways to get new clients while retaining the old ones.

Listen to the podcast to find out more.

 

Read More and Listen to the Podcast...

 
 
3 Ways to Consistently Delight (and Retain) Your Customers

3 Ways to Consistently Delight (and Retain) Your Customers

by  Chuck Cohn

Acquiring a new customer can cost a business six to seven times more than retaining an existing customer.

While it is fairly obvious that return customers are valuable for a myriad of reasons, what is less obvious is how to engender enthusiasm and loyalty in your current and future clients.

How can you ensure their repeat business by continually impressing them? Read these three simple strategies that are a great foundation for delighting your customers over and over again.


Read More here...


 
 
10 Things Your Website Needs If You Want to Attract the Wealthy Customer

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

by Dan S. Kennedy

In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor.

In this edited excerpt, the author reveals what your website needs to contain in order to be an effective marketing tool for your business.

Your company's website should be a place of vast (current) information. But first and foremost, it should represent who you are and what you do.

To be a marketing website, consider these 10 things outlined by the author.


Read More here...


 
 
Clickbait or Damn Good Headline?

Clickbait or Damn Good Headline?

by  Stefanie Flaxman

Persuasive headlines started to be viewed as clickbait online when it became common for scummy marketers to exploit copywriting techniques.

You take advantage of people if you publish headlines that make them believe your misleading or unsatisfying content is a match for their interests or needs.

Damn good headlines, on the other hand, don’t disappoint. They deliver.

Let’s look at three headline-writing resources that will help you introduce readers to the thoughtful content you’ve created for them.


Read More here...


 
Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

 

 
21 Productivity Hacks from 21 Prolific Writers

21 Productivity Hacks from 21 Prolific Writers

by Kelton Reid

In today’s high-speed, meme-obsessed world, it’s easy to forget that there are learned mentors and teachers we can turn to for advice on how to beat entropy and regain our productive flow.

Sometimes unplugging and taking a walk is the answer, and sometimes turning to other tried-and-true productivity hacks from well-known writers can get you back on track.

Below are 21 cherry-picked highlights on productivity. You may notice some themes among the writers the author has tapped for advice on keeping the ink flowing and the cursor moving.


Read More here...


 
 
Why “The Troubled Future of Remote Working” Predictions Are Always Wrong

Why “The Troubled Future of Remote Working” Predictions Are Always Wrong

by  Brie Reynolds

He shared that "it is entirely possible to collaborate and connect as remote workers--and headlines like this often serve as “water cooler conversation” on teams of #remoteworkers."

Gathering ideas from his team, remotely from Massachusetts, Connecticut, New York, Colorado, and California, he discusses why remote working most DEFINITELY does not have a troubled future. Read to find out why.


Read More here...


 
 

FROM THE ARCHIVES


There is so much fantastic information that guests in my podcast have contributed over the time we've been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

 
Peter Moriarty: itGenius

Ian Altman from Grow My Revenue

In this episode number 47, Peter Moriarty talks to us about cloud computing and how it is transforming the IT industry as well as enabling small business to be more effective, efficient and agile. Listen to the podcast to find out more.


Read More here...


  

That's all for this week!  

Remember to KEEP INNOVATING, and BE AWESOME!