15 November 2017

InnovaBuzz Newsletter

15 November 2017 2017


Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

 
Ian Altman on Same Side Selling

Ian Altman on Same Side Selling

In this episode, I’m excited to welcome back to the InnovaBuzz podcast Ian Altman, author of two Amazon #1 best sellers, “Same Side Selling” and “Upside Down Selling”, host of the Grow My Revenue podcast and founder of the Same Side Selling Academy.

We had Ian on the podcast in Episode 39, and Ali McGill on Episode 70 suggested we get him back, so it’s great to catch up with him again and find out what’s transpired in that time.

Of course, we talked about selling and an alternative model to do “selling” in a way that it serves your client and builds a partnership. To find out more and to learn about what Axis Displacement Disorder is (and how to get over it!), listen to the podcast.

 

Read More and Listen to the Podcast...

 
 
A Comprehensive Guide on How and Why to Use Google Search Console

A Comprehensive Guide on How and Why to Use Google Search Console

by  John Jantsch

We do strange things for love, and when you love your business you find yourself making all sorts of little weird changes to your website to boost that Google Search ranking slightly higher. The thing is, in a world where search results are customized for each individual user, it’s sometimes tricky to tell whether or not your efforts are really paying off.

Luckily, Google provides you with a powerful tool you can use to take a look at your rankings, track keyword performance, and spot content that has the best chance of making it to page one. It’s called the Google Search Console.

If you’re dipping your toe in the deep SEO waters, we've got you covered with this comprehensive guide. Learn from the author on how to use the Google Search Console, plus what it can tell you about your website.


Read More here...


 
 
Master the Art of Digital Marketing with These 4 Tips

Master the Art of Digital Marketing with These 4 Tips

by  Timothy Alexander

If you are not investing in digital marketing, your company is likely as profitable as it will ever become. Technology and consumer trends are changing every day. In order the thrive and succeed, a company must continually adopt new ideas.

Moreover, once you have embraced the concept of digital marketing, you are still left with a laundry list of strategies and tactics to consider. And, since we are talking about an investment of time and money, you want to make sure you are getting the best possible return. Don’t you agree?

Learn these four areas which your company must master. These are a priority for any type of digital marketing success.


Read More here...


 
 
How To Find And Attract Your Ideal Clients

How To Find And Attract Your Ideal Clients

by  Entrepreneurs

One of the most difficult things for entrepreneurs who are at the very beginning of starting their business is trying to find, and build, an audience.

No matter what platform you want to focus on, there are ways to get people interested in you as a person as well as the products and services you want to sell.

Here are five ways to find your audience and ultimately turn them into raving fans...and even friends.


Read More here...


 
Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

 

 
The Best Employees And Leaders Possess This Incredible Skill

The Best Employees And Leaders Possess This Incredible Skill

by  Ian Altman

Ian Altman outlines in his blog that the best employees and leaders know that giving good direction is one of the most important skills for managing teams and achieving results.

The better course of action is to pprovide direction — to coach on specific ways to overcome the problems. Instead of telling his salespeople to “make more sales” (which is vague and open to interpretation), a sales manager might give specific direction on what areas to focus on to achieve the results the team is after. It's also safe to assume that the professionals weren't trying to lose deals. They were already trying to "make more sales." They just didn't know how to make it happen.

See what different skills employees and leaders must possess to be successful in their life and business.


Read More here...


 
 
Find Out How Much Your Time Is Worth Before You Waste Any More of It

Find Out How Much Your Time Is Worth Before You Waste Any More of It

by  Dan S. Kennedy

The following excerpt is from the Dan S. Kennedy’s book No B.S. Time Management for Entrepreneurs.

In terms of work productivity, leverage is, in essence, the difference between the base cost for your hour and the amount of money you get for it or from it. One good way to evaluate your personal effectiveness is measuring and monitoring this differential, hour by hour, for a week.

Since you are your own boss, you write your own paycheck and you decide how much that paycheck is going to be. For most entrepreneurs, that number is whatever's left!

This action, according to Dan, is a huge mistake for two reasons: It indicates zero planning, and it means you pay yourself last -- the number-one reason entrepreneurs wind up broke. So, let's reverse all that and start with the planning. You've got to decide how much money you're going to take out of your business or businesses this year in salary, perks, contributions to retirement plans and so on. What is that number?

He says, "eight out of 10 entrepreneurs I ask cannot come up with this number." Know what number Dan talks about and see his insights on how much your time is worth before you waste any more of it.


Read More here...


 
 

FROM THE ARCHIVES


In this episode, my guest is Miriam Plieninger the Director of Didactics at Babbel. Babbel is a language learning app that offers 14 languages via in-app learning on mobile devices and computers.

In the interview, we talked about language learning using new technology and the rapid growth that Babbel has and is experiencing and the challenges that brings. Listen to the podcast to find out the details.

 
Ossie Pisanu, Guardian Strata Management

Ossie Pisanu, Guardian Strata Management

In this episode number 35 of the InnovaBuzz podcast, Ossie Pisanu, of Guardian Strata Management talks about a recent technology makeover his company undertook and the huge impact that had on the staff, team morale and the ability of Guardian Strata Management to better serve its customers.

This is a fascinating account and there are a lot of gold nuggets in the interview for all business owners; listen to the podcast to find out more.


Read More here...


  

That's all for this week!  

Remember to KEEP INNOVATING, and BE AWESOME!