In today’s episode, Jürgen talks about taking massive action – one of the Five Success Principles from NLP. He lists 3 examples, walking through a marketing campaign, step by step; asking the questions “if you know you can’t fail, what would you do?”; and finally alerting to a challenge to be revealed in Episode #63. Listen to the podcast and read the post to find out more.
by Jürgen Strauss
You’ve probably also heard that “Content is King”, but many businesses find it difficult to produce content on a regular basis, in a consistent manner, and in a way that they will reach and engage their target audience. Yet, regularly publishing content online, is vitally important to having your website become a highly performing marketing tool.
This content marketing framework makes content creation (blogging) easier and highly effective in generating leads and converting customers.
by Brian Clark
In other words, if you’re looking for something more than “Great post!” comments, then you’ve got to prompt action. And that means you’ve got to stir something in the audience before they’ll do something.
Now, before we get to that, one easy way to get someone to do something is to simply ask… What we’re trying to stir is an emotional response. It’s emotion that moves us to act. In fact, the Latin root for the word emotion means “to move,” because emotions motivate what we do. We don’t necessarily want to make them seethe with anger or burst into tears, though.
The goal is not necessarily to get someone to feel, but rather to want — and to act on that want. Here are several ways to accomplish that.
by Nathan Ellering
If a picture is worth 1,000 words, how much is a video worth?
While it might seem like a rhetorical question, some smart folks suggest a minute of video is worth 1.8 million words.
But let’s just say you don’t believe that. Why is now a good time for you to include video in your content marketing strategy?
1. YouTube suggests mobile video consumption increases by 100% every year.
2. 75% of the folks in upper management watch at least one work-related video every week. You know… those folks with the credit cards looking to buy cool stuff.
3. Social media videos get 1,200% more shares than text and images combined.
But if you’re reading this blog post, you already know why video is important for content marketing. So let’s explore how to get started, step by step.
by Jonathan Sacks
Culture: it’s been around since the dawn of human existence and, whether consciously created or organically developed, it serves to uphold values, maintain goals and shape attitudes and interactions. Smart employers recognize that this element of human nature is pivotal in cultivating a work environment that supports both staff fulfillment and company success.
Establishing a strong, effective culture with an in-office staff who spends 40-plus hours a week together is challenging enough. But how can this same principle be applied when the business model includes remote, per-diem or seasonal employees who aren’t immersed in the culture on a daily basis? Read about three effective ways to build and promote your company culture across the board, no matter how far removed your employees are.
by John Kennedy
Sharing and curating content across social media isn’t a ‘one size fits all’ exercise. After all, the various platforms are used by audiences in different ways, and distributing the same content across all your social media platforms does not make strategic sense.
Drawing a profile of who your ideal customer is or “buyer persona” is really the only way you can understand what your buyer is looking for and why they would buy your products or services. Everybody is searching for a solution, the process of creating a buyer persona helps you map out the why, what, when and how. By detailing the customer’s journey, their research behaviour and needs, gives you the insight to then start planning your strategy.
Read about the 7 questions to separate the wheat from the chaff (the high quality from the lower quality) for your choice of agency.
by Kaylynn Chong
That’s the sound of the brands that push the envelope when it comes to social media marketing. While great campaigns deserve recognition, they likewise teach us a little bit more about innovation and creativity in the digital world.
Find out more about some amazing things you could do with social media by reading this article.