13 September 2017

InnovaBuzz Newsletter

13 September 2017


Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

 
Introduction: Model the Masters

Introduction: Model the Masters

Today we introduce the Model the Masters series, where we study one of our guests as a model. We’ll focus on interpreting their beliefs, their motivation, their physiology, their thought processes and strategies that underlie their special skills and behaviour – how they achieve the outcomes that they do.

The objective is that this can become one tactic in a process of recreating excellence. In dissecting the success of our Model, then taking action to emulate what works really well and what serves our own situation well,  We’re expecting that we’ll be inspired to BE awesome and achieve excellence.  Basically, if we want to HAVE what the Model has (success in a particular area), then we DO what the Model does, and we need to BE like the Model.

Modelling the Masters, emulating someone who has achieved what you want to achieve, is the fastest, most effective and powerful way to get to have what they have and achieve your goals now!

Learn more about the Model the Masters series by listening to this short podcast episode.

 

Read More and Listen to the Podcast...

 
 
21+ Ways To Build An Audience Who Will Buy Your Book

21+ Ways To Build An Audience Who Will Buy Your Book

by  Josh Steimle

In 2016 Josh Steimle created a Facebook group called Influencer Inc for people who want to become thought leaders. He said, "The idea was that first, I would verify that people were interested in the book I planned to write on the topic of building personal influence and making a living off it. If they liked the topic and the content I posted in the group, then I could also market my book to that group once it came out."

The group grew to serveral hundred, then, thousand members. However, Steimle, wasn't satisfied with Facebook group so he went to improve and grow his community in other ways.

Read a few of them with additional audience building tips from members of the Influencer Inc community.


Read More here...


 
 
How to create headlines that improve social CTR and SEO

How to create headlines that improve social CTR and SEO

by Chris Hornak

When you spend a lot of time crafting a blog post in hopes of attracting a high social media click-through rate (CTR), and good SEO results, you might find yourself discouraged if the results are not what you had expected.

A simple tweak of your blog headline can make a huge difference in your social CTR and SEO results, so before you give up, read on to learn more about optimizing headlines.


Read More here...


 
Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.

 

 
Influencer outreach: how to connect with micro-influencers

Influencer outreach: how to connect with micro-influencers

by Shane Barker

Do you want to reach your target audience on a more personal level, and make them feel like they can trust your brand? One of the most effective ways to do so is an influencer marketing campaign.

But instead of working with top influencers, you may want to consider working with micro-influencers. Micro-influencers drive higher engagement rates than top-tier influencers. And they are an effective way to reach a highly targeted audience, and gain their trust.

There’s no single “perfect” micro-influencer for every brand or campaign. But there are some essential metrics you should consider when filtering out the wrong influencers from your list.

To determine whether or not a micro-influencer is right for you, read the article.


Read More here...


 
 
3 Ways to Raise Your Referral Rate

3 Ways to Raise Your Referral Rate

by Dan S. Kennedy

This excerpt explains the three-step process for generating referrals as presented by Business Coach and Consultant Dan S. Kennedy and Customer Retention Expert Shaun Buck.

They discussed a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals.

Check it out and learn from these experts.


Read More here...


 
 
113 of the Best Lead Generation Tools and Resources

113 of the Best Lead Generation Tools and Resources

by John Jantsch

If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

In this article, the author has listed some of his favorite tools and linked to article and resources where you cna learn more about the topic. As you browse it, look at it as a table of contents to your education on the subject of Lead Generation and Conversion.


Read More here...


 
 

FROM THE ARCHIVES

 

There is so much fantastic information that guests in my podcast have contributed over the time we've been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

 
Troy Dean:Video User Manuals and WP Elevation

Troy Dean:Video User Manuals and WP Elevation

In this episode number 12 of the InnovaBuzz podcast, Troy Dean from Video User Manuals and WP Elevation, talks with me on the importance of innovation, listening to the customer and being different. Listen to the inteview to learn what Troy shared with us on the podcast.

   

That's all for this week!  

Remember to KEEP INNOVATING, and BE AWESOME!