InnovaBuzz Newsletter

11 October 2017

Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.

Model the Masters – Marcus Sheridan, The Sales Lion

Model the Masters – Marcus Sheridan, The Sales Lion

In this episode of Model the Masters, our featured Master is Marcus Sheridan of The Sales Lion, River Pools and Spas – Trainer, Speaker, Father “and everything in-between”. Marcus turned around an ailing Pools company with a simple, yet astoundingly successful content marketing strategy and has since become a highly sought after and valued speaker, trainer and consultant. He is the author of the book “They Ask, We Answer”, the title of which comes from his core philosophy of marketing.

I’m hugely excited to present this Model the Masters special episode of the InnovaBuzz Podcast. Our question today – “What would Marcus Sheridan do?”

Listen to the podcast to learn from our Master Model, Marcus Sheridan.


Read More and Listen to the Podcast...

How to Get More Value Out of the Content You Consume

How to Get More Value Out of the Content You Consume

by  Stefanie Flaxman

Reviewing how you spend your time and energy is one of the most important things you can do. It helps you assess your current habits and change them, if necessary, to focus on more meaningful work.

Has the content you have been reading met your expectations or if it has given you different benefits? Read what the author about how we can get more value of the content we read.

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The Content Strategies of 13 Instagram Icons

The Content Strategies of 13 Instagram Icons

by  Emily Conklin

A good content strategy leaves your reader, viewer or follower engaged, informed and most importantly, hungry for more. It's especially important when starting out, and once you find a plan that works for you, you have to stick to it.

Through Entrepreneur's series Instagram Icons, we got insights into the strategies of 13 power users of the photo sharing platform.

In this roundup, they offer a breakdown of what kind of content they choose to post and how often and how it helps them gain followers.

Read More here...

2017 Content Excellence Challenge: The October Prompts

2017 Content Excellence Challenge: The October Prompts

by  Sonia Simone

Each month this year, we’ve offered our community a pair of prompts. One is designed to improve the creativity and quality of your content. The other is designed to help you get more of that great stuff done.

October in Sonia Simone’s world is tax month. (Yes, April is official tax month in the U.S., but October is the last month to get them in.)

So in this month, the author thought of setting up "Future Self" Pattern.

If you are interested to join the author, read the article and see how this pattern can work for you.

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Transformation Marketing

The One Page Transformational Marketing Map

The One Page Transformational Marketing Map guides you through a comprehensive 12 step process explaining each step in detail and showing you a systematic way to grow your business.

This marketing journey is the exact process that we use at Innovabiz for our own marketing and also in our work with clients to deliver exceptional results! In fact, one or our clients recently reported an increase in annual net profit of 47% as a result of working with us and implementing this process!

You can get the Transformational Marketing Journey via the link on our home page.

Please join our community of awesome Marketing Transformers on Facebook and share your transformational journey with like-minded business owners.


10 Ways to Use Chatbots for Marketing and Sales

10 Ways to Use Chatbots for Marketing and Sales

by Murray Newlands

Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural language processing (NLP) that powers them. They're now extremely sophisticated and versatile tools that can help you automate a number of your business processes.

Aside from being awesome for helping with customer care queries, AI-powered chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel.

Are you familiar with chatbots? Would you like to know more about chatbots? In this article, we will find out some ways chatbots can fit into your marketing strategy.

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O9 Easy Ways to Show Your Employees You Value Them

9 Easy Ways to Show Your Employees You Value Them

by Lolly Daskal

Employees who feel appreciated feel valued.

And when people feel valued, they're more likely to go above and beyond for the organization. They're quicker to hold themselves accountable for their part of a project. Most importantly, they're happier in their roles, which means they're less likely to leave.

When leaders disregard opportunities to connect with their team and show employees their appreciation, they lose a secret weapon in building a dedicated, long-term team.

In this article, Loly Daskal outlines the nine great ways to show employees some appreciation. Learn and apply these principles.

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There is so much fantastic information that guests in my podcast have contributed over the time we've been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.

Ian Altman from Grow My Revenue

Ian Altman from Grow My Revenue

In this episode 39 of the InnovaBuzz podcast, my guest is Ian Altman from Grow My Revenue. Ian helps executives become outrageously successful targeting and winning business.

We talk about innovation and sales leadership – how to sell innovation and perhaps most importantly, how to ensure that what you produce and sell is what your customers really want and need. There are a lot of gems in this interview, listen to the podcast and read on to find out more!

Read More here...


That's all for this week!