Welcome to your weekly InnovaBuzz Newsletter - a roundup of what's new in Website Development, Internet Marketing, Content Marketing and Innovation.
In this episode, I welcome back to the Podcast, Chris Marr of the Content Marketing Academy in the UK. Chris talks to me about how he has transitioned his business from agency services to a membership organisation that runs events and serves its community. We covered topics ranging from growing a membership organisation, what it takes to be profitable, how to launch and sell-out successful events and more.
Listen to the podcast to find out how Chris transitioned his business to a successful membership organisation.
by James Schramko
Five years ago, James Schramko published what became his signature marketing strategy, Own The Racecourse. Today, thousands of business owners use this strategy for their marketing, and are enjoying great success as a result.
In this video episode, James presents a fresh, new Own The Racecourse strategy, polished and brought up to date. James notes that, it is just as relevant now (if not even more relevant) as when it was released. Marketing fundamentals don't change and are evergreen - our tactics can and should adapt to new technology and trends.
by Neil Patel
A WARNING - I personally find Neil's website a bit over the top in terms of the pop-ups, alerts and style of the calls to action. However, his content is excellent and there are many good lessons to be learned from him.
Chances are, you’re looking to improve the results from your content marketing.
Maybe you want to get more visitors, convert more leads, or make more sales.
Whatever it is, your goal is to learn more about effective content marketing.
by Anne Leuman
Trends and predictions shape the world of both B2B and B2C marketing. They help us shift our marketing strategies to meet the needs of our customers and reach them in the right place and the right time. But not every trend survives the test of time.
Since this blog started in 2003, they’ve made some bold marketing predictions. In this post, they hop into their time machine and travel back in time to see which of their top marketing predictions hold true as we look ahead to 2018.
by Dara Fontein
For content marketers, writing is obviously an integral component to most, if not all, aspects of the job. Everything from drafting blog posts to crafting the perfect video script requires the ability to write.
While of course the act of stringing words together to form sentences can satisfy the basic requirements, writing is a skill that with time, dedication, and a desire to improve, can be mastered to an exceptional level. Just like the perfect set of graphite pencils helps with drawing, there are numerous tools available to help you improve your chances of writing success.
The following resources will help those of you who don’t consider yourselves writers (yet!) create enviable content that just begs to be shared.
by Darren Rowse
Darren's Pro-blogger episode talks about 7 types of content that is evergreen - that is, it's not dated.
Evergreen content is a valuable asset for your business, as, no matter when your audience reads it, it's still relevant and valuable information for them.
Darren talks about examples of evergreen content on this post / podcast.
FROM THE ARCHIVES
There is so much fantastic information that guests in my podcast have contributed over the time we've been conducting the interviews, so we thought that it would be good to revisit some of that awesome content.
In episode number 15 of the InnovaBuzz podcast, Dorie Clark, author of “Reinventing You” and “Stand Out” shares with us, ways each of us can stand out and be recognized experts in our field.Listen to the interview to learn from the information Dorie shared with us.
That's all for this week!
Remember to KEEP INNOVATING, and BE AWESOME!